Rick Rock was one of the producers who laid the cornerstone to the hyphy sound - producing songs like “Hyphy” and “Go Dumb” by The Federation, as well as E-40’s “Yay Area.” Pendarvis: Rick Rock was the Northern California producer behind classic old-school songs, contemporary hits, and a ton of songs from major hip-hop artists, like Tupac, Jay-Z … even Busta Rhymes and Mariah Carey. Turf Talk's voice next to E-40’s voice, it just kind of created this crazy tone where it's just unruly. That’s when I first started hearing like, 'oh, this is an actual crazy sound.' The hyphy sound. it had the song “Gasoline” with Turf Talk. Trackademicks: I'd have to say that E-40 album. Pendarvis: What's the first hyphy song you ever heard? His name is Trackademicks, and he knows a thing or two about hip-hop history in this region. Pendarvis: I think it’s time for a Bay Area history lesson on hyphy music, and who better to talk to than the cool collar scholar himself, the HNRL producer who has worked with J. They’ll answer Lauren’s question, taking us through the hip-hop legacy of Northern California, and dig in on the etymology of the word “hyphy.” Jesus El stares into the camera as Pendarvis Harshaw does a video interview with E-40 at Youth Uprising in Deep East Oakland. She wants to know more about how the culture became so synonymous with the Bay.īelow is a conversation Pendarvis had with music producer Trackademicks for the Rightnowish podcast. Now, she’s in college at Cal Poly and says when a hyphy song gets played at a party, all the Bay Area kids go crazy. She grew up in San Carlos and remembers starting to listen to hyphy in high school. That’s also true for Bay Curious listener Lauren Tankeh. “To this new generation of young adults, what’s old is new again,” Harshaw said. Now, young people who were just babies at the height of the hyphy movement are rediscovering it. He’s watched the culture and music evolve over the past 20 years. which was arguably the height of the hyphy movement.” “I remember being in Emeryville at the record release party for E-40’s "My Ghetto Report Card". “The scrapers getting sideways, airbrushed T-shirts, big stunna shades, all of that - that was my teenage experience,” he said.
Pendarvis Harshaw, who is now host of KQED’s Rightnowish podcast, recalled growing up in the midst of the hyphy movement. It’s scraper cars - the Buick LeSabres, the Park Avenues, the old-school muscle cars. It’s expression,” E-40 said in an interview posted by Artisan News Service. But to locals who lived through the hyphy movement, it was much bigger than music. In the early 2000s, artists like E-40 and Too Short had audiences around the world loving this distinctly Bay Area sound. The subgenre of hip-hop has an up-tempo, hyperactive beat that makes you want to dance. When it comes to cultural exports of the Bay Area, hyphy is in a league of its own.
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